the creation of a multi-channel global digital platform
This success led to expanding the scope of the original platform to other channels.
Techtopus created a new team to build the B2B ecommerce platform for the Asian and Russian markets leveraging the newly acquired product development know-how.
The micro-services/multi-tenant architecture enabled the SFA and B2B applications to share similar functionalities without redundant developments and a common data integration layer with the local market ERPs.
At the same time, having built its own product development capabilities, Carlsberg was able to adapt its digital solution to the specific needs of each markets,
developing its own custom promotion and loyalty engines whilst leveraging third party modules when available (headless content management, IA powered product recommendations).